I look at it like this, its an opportunity for a redo for their conference. They fired their comish last year, they have the only network fully owned by the league without a partner such as Fox or Espn. Maybe they are thinking if we can pull this off, we have basically all the football from the Missouri River to the Pacific, not counting Nebraska of course.
Rebadge the league, gives them teams in that 11:00 window instead of forcing schools on the West Coast to start a game at 9:00 local time, and try to move up from number 5 P5 league to maybe number 2 or 3.
I just don’t see that adding to the pac 12 conference helps them. I do hope I am wrong… but I am trying to understand how adding 2-4 schools changes the story for them. If there is no brand name to come with the others I just think it is a hard sell.
if I am the pac 12 I leverage my geographic isolation to my advantage, stay at 12, with the brands I have, region I represent, I keep my place at the table. As revenues start to grow I will distribute more per team with 12 than if I add a group with limited brand value. This is not a knock on ISU…. ISU may be more attentive than many other teams currently in power conferences. But there is not an option to reset from square one.
my hope is that the ACC convinces ND to join and we beat UConn/wvu for the final spot there.