I see where you're coming from 100%. At the same time, Fox has been more innovative than ESPN for a long time how and has always been graphic heavy and skewed toward mass entertainment appeal.
I agree 100% the team name typography is hokey, and it's borderline jarring and definitely unnecessary for hardcore CFB fans like most people on these boards, but for kids and casual fans I can see highlighting the actual mascot names having some unexpected value and appeal. Selfishly, I think it will be kind of cool to have 'Cyclones' paired with the I state logo that admitted has nothing to do with a Cyclone.
Add that to the stand alone aspect without the ESPN sports ticker we have all become accustomed to and the over-the-top dramatic commerical transitions and turned up call style of Fox announcers, I actually don't mind having an alternative to the sanitized ESPN style that can become stuffy and impersonal pretty easily.