Stupid logo hate thread

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tejasclone

Well-Known Member
Oct 20, 2006
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Chicago, IL
When it's something as significant as a secondary logo for your entire athletic department -- something that will be used on athletics wear, media, clothing, etc and that will be consumed by recruits, players, fans, alumni and therefore makes a significant imprint in your entire brand identity -- I'd hope they'd have acquired the services of a proven talent and focus-grouped it.

Instead they try to go cheap, get cute with the reveal, and release it to a huge thud. To roll it out on ESPN in a game in which we played lots of ugly football was the turd cherry.

Everything about this just screams of half-assed tomfoolery of a program chronically playing catch-up both within its own state and its athletic conference.

The idea of a Cyclone-themed secondary mark? Awesome; lots of us have been shouting that it needed to happen. The execution? Self-fulfilling little brother prophecy.

HOW could they have botched this so badly?
 

FarminCy

Well-Known Member
Nov 14, 2009
3,898
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Nowhere and Everywhere
Hurricane Cy head, boner Cy, 20 different shades of reddish maroon, and now this POS logo are why I've quit buying ISU apparel. Add the fact that I'm tall and my choices are limited and generally some off colored shirt with a crappy secondary logo is the only thing to fit me.

I've had better luck just buying a cardinal colored plain shirt or sweatshirt that are very close to the true color and where it with the one ISU hat that fits my head. The games I make it to are now super easy to get dressed for. If it's warm where the shirt, if it's cold put the sweatshirt on over the shirt.
 

CYCLNST8

Well-Known Member
Jul 19, 2008
9,010
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Urbandale
www.gimikk.com
Talked to someone who works for the university, and they claimed that the football staff, team, and even our marketing department all dislike it, and that the team will only use it if/when they're "forced" to.
Please let this be true. How can we join the resistance? By taking a knee during Sweet Caroline?
 

Macloney

Well-Known Member
Feb 28, 2014
3,196
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1 mile from the phog
Talked to someone who works for the university, and they claimed that the football staff, team, and even our marketing department all dislike it, and that the team will only use it if/when they're "forced" to.

They didn't say any more than that, but reading between the lines this sounds like a unilateral Pollard thing. He has pretty bad taste in this sort of thing, and is just a real dork in general so I'm kind of making that assumption.
Classic!
 

FinalFourCy

Well-Known Member
Mar 5, 2017
9,357
6,479
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Talked to someone who works for the university, and they claimed that the football staff, team, and even our marketing department all dislike it, and that the team will only use it if/when they're "forced" to.

They didn't say any more than that, but reading between the lines this sounds like a unilateral Pollard thing. He has pretty bad taste in this sort of thing, and is just a real dork in general so I'm kind of making that assumption.
Yep, it has JP all over it. He's good at many things, but this type of stuff isn't his thing
 
  • Agree
Reactions: Al_4_State

Stewo

Well-Known Member
Oct 29, 2008
15,024
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Iowa
Hopefully, this just falls to the wayside sort of like the other few "alt" logos that came out a few years ago. The only difference is that these were featured on a helmet, in front of a national television audience. The AD, if they so choose, could still save face and go back to the drawing board. Or, just slightly modernize a previous logo.
 

CYCLNST8

Well-Known Member
Jul 19, 2008
9,010
7,068
113
Urbandale
www.gimikk.com
What you don't have to spend a pile of money on a logo. I don't understand why ISU didn't go in house to maybe the design college or art dept and get the logo done. Would have saved a pile of cash and been better.
Yeah, why not have a contest through the Iowa State Daily allowing people to vote (restricting multiple vote loopholes of course) on student/alumni submissions?
 
  • Agree
Reactions: GM4ISU

TXCyclones

Well-Known Member
SuperFanatic
SuperFanatic T2
Sep 13, 2011
7,561
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TX
I found something humorous this morning. I printed a picture of the helmet and uniform and took it to my graphic artists in the Marketing dept this morning. Without prefacing why I brought it to them I set it down in front of three of them. The gasps from two of them were audible, followed by "oh that's awful". They're not "football people" but they are good graphic design people. They immediately started with questions of "why?". Why did they go red on red? Why did they use such a simplified triangle tornado? Why wouldn't they attempt something more in keeping with past designs?

I think I laughed the most when the two ladies said "Why the gray pants, who dresses your people?"
 

huntt26

Well-Known Member
Apr 10, 2006
10,202
1,143
113
po' dUnk
I found something humorous this morning. I printed a picture of the helmet and uniform and took it to my graphic artists in the Marketing dept this morning. Without prefacing why I brought it to them I set it down in front of three of them. The gasps from two of them were audible, followed by "oh that's awful". They're not "football people" but they are good graphic design people. They immediately started with questions of "why?". Why did they go red on red? Why did they use such a simplified triangle tornado? Why wouldn't they attempt something more in keeping with past designs?

I think I laughed the most when the two ladies said "Why the gray pants, who dresses your people?"
Out of curiosity, can you ask them to spend 5-10 minutes on a Cyclone design and post it here? It can either be something totally new or a revamp of this current one. I bet they can do better in less than 10 minutes than what we got.
 

ankenycyclone

Member
Jul 23, 2008
85
67
18
Iowa
Talked to someone who works for the university, and they claimed that the football staff, team, and even our marketing department all dislike it, and that the team will only use it if/when they're "forced" to.

They didn't say any more than that, but reading between the lines this sounds like a unilateral Pollard thing. He has pretty bad taste in this sort of thing, and is just a real dork in general so I'm kind of making that assumption.

Heard the same thing from a former player.