It's ugly on it's own, but what really is bad about it is that it has both cardinal and gold in it. Why? Having cardinal in your logo, on top of a cardinal helmet is just awful. Can you imagine Iowa's tigerhawk logo having both yellow and black in it, on top of a black helmet? It would even be uglier than it is currently.
If we're going to have a tornado on our cardinal helmet, it should be an all gold tornado. This is pretty simple design stuff here. And if we had a gold helmet (which is ridiculous that we don't), then the tornado should be cardinal. On the white helmet you'd probably go with the cardinal logo, although you could use the gold one if you wanted, but that would look pretty bad.
This was just messed up beyond belief from the get go. Does anyone still know if we had some kind of focus group for this? I wonder how many hundreds of thousands of dollars we spent on this complete embarrassing garbage. I suppose it's too much to just ditch it and start over now most likely.
We went from one game (Akron) wearing a new nice clean stenciled sharp logo, to the next game (Texas) wearing a busy, cluttered, ugly multi colored piece of garbage. Only ISU.