Other than the people nervous that their seats are going to get worse I'm not sure I get the angst over this (other than there just has to be angst over everything).
Regarding the statement that this one done for "safety reasons". We were fined $25k for one field rush due to the safety of the opposing team and reprimanded a second time. I would bet that part of the discussion with the Big 12 was you need to straighten this out or the fines are going to start to escalate. Not to mention that with potential litigation if there was ever a serious injury and we hadn't made a change after a documented fine and reprimand we'd basically have to open our check book for the injured party.
If it wasn't for the fact that it was always located in a different location I think most would look at this as a pretty logical location for the students. Was more seat revenue also a consideration? Yeah most likely and honestly if it wasn't I'd be disappointed, we need more revenue.