A lot of that gets negotiated as far as the time slots go. I think that’s actually a very minor issue (personally) obv some will have that as a major concern. I personally love Friday night games so for me that’s a huge plus.Just focusing solely on the bottom line so Iowa fans can squawk about how much more money their AD gets than the rest. But it does nothing to make their fan experience any better.
How about negotiating the ability for every school to pick the kickoff time slot of its homecoming game (or one game per year at the school's option)? Maybe some reasonable limit on hosting weeknight games, like once every 3 years or something? Letting schools opt out of the 3rd or 4th home 11:00am kickoff of the season (or the 3rd or 4th night game)? I'm sure there are more things like this that a very wealthy league like the B1G could have negotiated in exchange for a drop in the bucket reduction in their media contract.
But they just focus on the bottom line.
I’d rather see things like controlling concessions costs, lower student tickets, or making something like BTN+ free.