Conference network ownership skewed excessive control of the sport to Fox and ESPN.
The CBS deal with the SEC was grossly undervalued, great for CBS, bad for the SEC. It was widely known in media circles that ESPN would pick up the 2:30 games from CBS along with the SECN deal. The SEC is firmly tethered to ESPN through 2034 and ESPN will do everything possible to add brands to the SEC, devalue the ACC and the B12 in the process and maintain full control of the SEC. Obvious as hell as to why ESPN is vigorously against Cruz-Cantwell and why they got the SEC by the balls for 7 more years.
And as long as Fox owns the majority stake in BTN, they essentially own 100% of B10 rights in perpetuity. It is also obviously in Fox's best interest to also devalue the ACC and the B12 with additional brand consolidation and maintain their existing cost control leverage over the B10. Fox/B10 already destroyed one conference and two athletic programs with their overly excessive control of the sport. And Fox also fleeced both CBS and NBC with those sublicense deals and those deals will not be duplicated at the end of the decade, especially in the case of CBS and their new ownership.
Both Fox and ESPN will continue to do everything in their power to prevent new and more deep pocketed entrants in the CFB space and both are positioned relative to their current B10 and SEC ownerships to do just that even if Cruz-Cantwell passes. And if Cruz-Cantwell doesn't eventually get passed by YE 2027, Fox and ESPN will conduct additional brand consolidation and they will destroy ISU and everyone else left remaining in the B12 and ACC.
Here is the issue with this.
Saying something is undervalued or overvalued is great and all but in reality the only way that works out is if someone is willing to pay more.
You can say something is worth $X but if no one is willing to pay that much is it really worth it?
At the time of the CBS deal with the SEC, no one was willing to pay more, and sure by the end of the deal of course they were worth more. That is the way it is supposed to work unless you have a depreciating product, and we all know that is not the case. Hell inflation alone means the dollar amount value will increase at the end of a contract vs the beginning.
But in the grand scheme of things you can say this was a steal of a deal or that was way undervalued etc, but in the end if no one is willing to pay more then the value is what someone is willing to pay.
People try to do this all the time on EBAY and FB Marketplace. "Someone listed something for $X so it must be worth that" No ...... listing something is different from Selling something, so in the end, the value is what someone is willing to pay, not what the seller believes or wants the value to be.
Sure ESPN and Fox control the majority right now.... its not because they got some sweetheart deal, it is because no one was willing to pay more. All these conferences shop themselves out unofficially before taking the step to open up negotiations, and unless they see someone else is willing and able to come to the table with a better deal, they keep the negotiations closed with their media partner. We saw this play out first hand with the B12 and P12.
I just dont believe there are "more deep pockets" out there willing to significantly outbid ESPN and Fox to take on a full slate of content. Those types are happy subleasing a selection of games as they see fit. Maybe that will change, maybe not, but up to this point nothing shows me that there are big pockets lined up to pay 3x what ESPN and Fox are.