Im pretty much the exact opposite.Just spit-balling here. I started to re-think things by evaluating my own viewing habits. Pretty much, I watch every ISU FB game and BB game. I bleed over to watching a few other B12 games and very few other conference games. So, I'm spending more hours watching BB than FB.
BY sees NCAA BB as undervalued (358 NCAA teams * 2.16 avg hrs per game = 773 hours total available hours of in-game media coverage) against FB (133 * 3.5 avg hrs per game = 465). That is quite a disparity of which marketing can exploit. Other things to consider: NCAA FB adjusting rules to shorten games, growing health image of FB, seasonal weather offering less competition to watch BB than FB, larger post season tourney for BB.
Bottom line: I think BY is ahead of the game here in believing CBB will be upping its media value at a 'rate' faster than FB ups it. Oh sure, it won't likely ever catch FB, but it has the room to grow ... a lot. I think the long play is not bad at all by BY.
I will watch pretty much anything ISU is playing. But FB is the only thing I ever watch any other teams play. Usually B12 is my choice FB games to watch above others, but will watch others too.
BB I only watch ISU. Same with other sports, but as long as ISU is playing I will watch.