I understand the goal is to certainly do that. But even early on into this new normal, we’re already seeing those top teams stumble in the SEC and new teams begin to fill that void left by OuT. What happens if Tech is able to sustain their purchasing power? Or if TCU or SMU continues to bring in better coaches than OuT? Or if BYU takes a spot on the national stage again? The P2 can’t just keep adding teams to squash the Big12 and ACC. The opportunities those conferences create means there’s always a chance for that next team to ascend to a power brand. And likewise, the crowded room of the P2 means there’s always a chance those top teams turn into Nebraska.
I said top brands, TV ratings, not top teams.
Programs that pull ratings being outside the P2 is a liability and inefficiency for networks
And each time they consolidate brands to P2, they’re consolidating the premium TV windows needed to draw top ratings. They need to in order to monetize the matchups in the P2.
There are only so many casual football fans, and the networks do not want them having a 3rd appealing option to choose from in best tv windows. They don’t want to kill off fans though either, so they give a livable wage based on off-peak tv windows to maintain interest/hope from M1 constituency
They’ll even do things like schedule two appealing Big 12 games in the same window, like last Friday, forcing Big 12 fans to cannibalize
So even if the M1 has top teams, they won’t consistently get good enough exposure to become top brands. That only gets more true with cord cutting and less linear TV
After 5 to 10 years, the P2 brand itself is such a value-add to schools, it will be extremely difficult to see outside programs rise like in previous eras
That doesn’t even get to things like the revenue sharing cap increasing to levels only P2 can meet with approved revenue streams. Why do you think the big brand, wealthy P2 want to eliminate inducement NIL? Making it based primarily off actual AD revenue is a huge advantage for them