I love the "we lead for all but the last three minutes!" moral victory. Also lead for most of the football game but unfortunately for EIU there's only one specific point in time where having the lead matters.
Well they must have really had a hard time with games like 2013 in Hilton.
Looked it up and Iowa was ahead for a vast majority of that one with exception to about the 9ish mark and was up by 5 with 1:30 left.
Ouch.