Yeah, I can understand that. But I can't blame either side for digging in. Le'Veon Bell is right for wanting to cash in on a long term deal, and Kirk Cousins just showed everyone how betting on yourself can pay off if you stay healthy.
And the Steelers are right for not wanting to pay a premium for a non-premium position. Le'Veon Bell is one of the best and most dynamic players in the league, but he also plays a fairly replaceable position plus there's a ton of wear and tear plus he has a lengthy injury history.