He posted these yesterday on Twitter...he's such a tool. He's trying way too hard to make TT seem relevant. Nobody would go to that sh*tty-a** ghost town if he wasn't shelling out crap-tons of money. Such a d-bag. He's all that's wrong with this new world of college athletics.
As far as I've understood it, the promotional and financial actions of Cody are precisely his self-aware schtick.
He's holding up a mirror to the college football industrial complex to blatantly demonstrate that conferences named SEC and Big 10 are not inherently better than others, they're simply being given more money by ESPN and FOX to control their own self-sustaining narrative.
He's a billionaire, so he can have fun with that game and not even blink an eye. Odds are he will only become more of a tool the longer he has billions to his name. Alas, the absurdity that is frivolously spending gobs of his own money in the middle of west Texas is kinda his point, right?