Tom Osborne decided early on, he could not compete with the big dogs by playing the same game they did. That is how he ended up with that triple option offense. It was different. They also took every player they could get, grades were irrelevant, rap sheet irrelevant. They had 150 players on their teams. He did things differently and it paid off.
I'm not sure anyone can really do the same thing today, is my point. Fred kind of did it with basketball, took in a bunch of misfits who were really good players and got them to sit a year. He essentially invented turning your program around with transfers. Now, everyone does it, so it couldn't be sustained.
In football, I think CMC switched things up with Heacock and his defensive schemes and that's what really helped to make us competitive in the Big 12. But with scholarship limits, NIL, transfer portal, political correctness (by that I mean the things Osborne got away with are not acceptable today, well unless you are a private school like Baylor), I just don't know that the opportunity is there to build a dynasty.
But, I'm fine with having the teams we have. In football, we beat top 10 teams and go to bowl games. In basketball, the last ten years, we also beat top 10 teams and win conference tournaments and make the Sweet Sixteen. Women's basketball, we beat Baylor probably more than anyone. We are doing great.