So would the national brands persuade an athlete to go to College A instead of College B? Obviously that would and will happen but I see that happening rarely. Maybe I'm naive.
I see this more as Cooper and Noel may not have comfort in pushing the envelope on how much they can ask for a Pizza Hut commercial, so Rosenhaus is doing the envelope pushing for them. Or at least that is what I'm hoping for. Not Nike or Addias saying yes...but.
Your take implies that NIL actually means “name, image and likeness”. Sadly, that is now an almost immaterial part of it. Now it’s a straight up professional contract, regardless of whether or not the poaching fanbase has ever heard of the player. I think this will get ugly.
The first couple years everyone was trying to figure out what it all meant — players, parents, coaches, boosters, agents. Now we’re entering year 3 and we might see some of the worst fears play out. The best thing that could happen is that there are a lot of NIL busts and it causes people to be cautious and the dollar amounts to be within ISU’s reach.