Face it, these decisions are purely marketing. If the change was to incorporate true colors the change has been a failure to date (many different colors from team to team in the same year).
As for the logo...I'm an old guy and never heard our University referred to as I-State. We were always Iowa State or ISU. The change in logo is slowly gaining traction but I really wonder if it has been the marketing success people wanted.
Here's to Iowa State (ISU) :smile:
This was my biggest complaint. I-State seemed to come from nowhere. A new font and graphic using the logo (or a variation), ISU or Cyclones would have made more sense to me. I'm fine with the logo now and we probably do just need to stick with it regardless.