Agree with all the comments about the press box before ever talking about the NEZ.
I think it goes back to donations and bang for your buck. Pollard talked about this on the podcast. Expanding Johnny's allowed them to add 100 people to that donation level. Pollard only spoke to the incremental change from $5000 to $12,500; but that increased donations by $750,000.
They could try to do something similar with the Press Box. Maybe demand wouldn't be as high as it is in Johnny's, but there's probably some opportunity there to really increase annual donations.
I heard that explanation as well and was really impressed at that logic (I hadn't thought of it as a donation level vs actual seat cost, etc). CPR said on the call in show the press box would be the next thing on his wish list.
But boy, can you imagine if we DID have even Baylor like success in the next few year...with the fan base we have, it'd be even more nuts!