I am a transplant, so my point of view will be a little different. I was born in Alabama (Birmingham), Graduated from High School in Florida (Orlando) and graduated from Iowa State after 4 years in the Army. After 5 years in Iowa, I took my degree and moved around the country before moving back after 25 years. So, I am back in Des Moines for the past two seasons.
From a personal (day to day) point of view, not that big of a deal with Iowa fans, as most of us have both Cyclones and Hawkeyes in the family. For example, my wife is from a solid multi-generational Iowa State family, but her brother and a niece found their way to Iowa City. We still love 'em, but avoid them one day a year. lol. However, I admit, I am a transplant, I didn't have to grow up with them, and I lived in Ames for 5 years and I live in Des Moines now - so I've never had to daily deal with "Tavern Hoks" as an adult.
From a football point of view, it is salty, but not as bad as some in-state rivalries since they are in separate conferences. They didn't play for 40 years, which was before my time, but I do remember when they started playing again in the '70s (from afar as a kid in Birmingham). I actually saw Iowa State for the first time in the 1978 Hall of Fame Bowl @ Legion Field and became a fan at that time - even though I was living deep in Bear Bryant Alabama.
Iowa State was good in the 70s under Johnny Majors and Earl Bruce and went to 4 Bowl Games (1971 Sun, 1972 Liberty, 1977 Peach and 1978 HOF Classic @ Legion Field). In 1976, Iowa State was a win away (@ Okla. State in the final game) from winning the Big 8 and going to the Orange Bowl. I was not an ISU fan yet, but nobody in Alabama liked Nebraska or Oklahoma, so Iowa State winning the Big 8 would have been groovy. Turns out Colorado won the complicated tie-breaker that sent the Buffaloes to the Orange Bowl that year, and ISU slipped from 1st to 5th and No Bowl even with an 8-3 record!
So, they decided to play again, but Iowa would only do it if the first 4 games were in Iowa City. Iowa State agreed and were Upset by a terrible Iowa team in 1977 (the Hawkeye program was in the midst of a 19 consecutive non-winning season streak, and ISU played in the Peach Bowl that year). Didn't help that Iowa State had BEAT IOWA on the front of their jerseys. lol. They split the 4 game in IC (2-2).
After the 1978 season is when things really changed. Earle Bruce left Iowa State for Ohio State, and Bob Cummings was fired at Iowa. The Cyclones started their slide down, and the Hawkeyes rose from the ashes. However, it took the Cy-Hawk series a few years to catch on to the trend. Fry won his first game 30-14 in 1979, but he lost the next three to Iowa State including his 1981 B1G Champions (that were shut out by the Huskies in the Rose Bowl) losing 23-12 in Ames. That would be the last loss for Iowa in Ames until 1999 (I was there!). The Cyclones tacked on another win in 1982 @ Iowa for their third straight win, but that was it for a while. Hayden's Hawkeyes won 15 in a row until his last year as coach in 1998!
I officially joined the rivalry as a student in 1989. Ugly, ugly times for Iowa State football (1989 season was decent but the '90s sucked). Did not end until an amazing Upset @ Iowa in 1998 that ended the infernal streak at 15. Then, Iowa State won 5 in a row including giving the 2002 B1G Co-Champion Hawkeyes their only loss in the Regular Season in Iowa City. However, Iowa did get thumped by Pete Carroll's first great USC team in the Orange Bowl.
Iowa has won 5 in a row again including nut crunching losses in the last two games in Ames that ISU controlled throughout but Iowa found a way to win in 2017 (44-41 in OT) and 2019 (18-17). After the 2019 game, there was a brouhaha due to some interaction between the Iowa Band trying to march out of the stadium in formation blaring their fight song after a multi-delayed (weather X2) all-day affair that left everybody in a foul mood. I left after the 2nd weather delay and watched the end of the game at home.
The ironic part is that Iowa A.D. Gary Barta really made an ass out of himself over the whole thing (talking about cancelling the series because it was "Unsafe" @ Ames, etc.) , but he had to defend Iowa State being ranked so highly in the CFP Ranking this year. I must admit that he was 100% fair, defended Iowa State by their merits with absolutely no left handed compliments. Pissed off Iowa and Indiana (not a rival) fans though! lol Perhaps, the year off is good for the series, plus ISU gets back to back home games to make up a bit for the 4 straight at IC from 77-80?
Personally, I did not miss the game this year. I do like the fact they play and realize that it is a GREAT Day in the State of Iowa on Gameday. The entire state is ablaze with cardinal, gold and black and gold, and I love that part of it! However, I care more about what Iowa State does in the Big Xii than whether they win that game or not.
As for Farmageddon, it is Iowa State's oldest remaining rivalry and one of the longest continuously played FBS rivalries. When I was in school, K-State was still an easy win, but that was when Bill Snyder first arrived in Manhattan. The past 25 years have been hard, and Iowa State has way too many heart breaking losses to mention. Let's just say we fans enjoyed the 45-0 win this year in Ames, and ISU still leads the series!
Mizzou was a real rivalry lost when the Tigers moved to the SEC. Had a Telephone Trophy that is stuck in Columbia for now. This was a fun rivalry in both football and men's basketball. Most Iowa State fans (especially the cradle to grave ones) despise Mizzou, but I don't. That's a Native Iowa dislike that I do not share. Interestingly, my last two ISU-Mizzou games saw Troy Davis run for 378 yards in 1996 and Seneca Wallace set an all-purpose yardage record (493 total yards) in the 2002 game.
Nebraska was also a long played series that went away, but it was only a geographical rivalry amongst fans in Western Iowa-Nebraska. The Cornhuskers hold such a large series lead and would not deign to consider Iowa State (or any other team not named Oklahoma) a rival not even for a short period. ISU always had a way of annoying them though including the galactic Upset in 1992 (I was there!) that was Tommie Frazier's ONLY Big 8 Conference loss as a starter during a particular great Nebraska span (92-95). Plus, Iowa State won their last visit to Lincoln in 2009!
So, that is my opinion as a transplant. Fellow Cyclones, please feel free to add, correct, update and / or fill in any blanks I missed or stated incorrectly.
Let's Go State!
Beat the Ducks!