It does if you can create a structure that can not only serve as a "press box" but also a revenue generator, e.g., more suites, conference/event/meeting space, other premium office, training, tutoring, etc. space for other sports, etc. So many schools have these massive structures that not only serve as a pressbox on game, but are there for many other logical and lucrative reasons. And oh yeah, a big ass structure would look a hell of a lot better than our dinky little G5 press box. Having an intimidating home venue is important to the football program. It's the same reason it was a mistake putting in a new scoreboard on the south side and not making it the full width to match the video board on the north side. Those stupid dorky ass cheesy as hell looking I-State and Big 12 logo "coverings" look so damn bad and embarrassing. Having 2 giant video boards facing each other would have been a very unique and intimidating addition to Trice that not many stadiums have. Such a missed opportunity, and yes it was absolute worth the money to do it.