We are at most home games with seats right next to the student section and were there for the Baylor game. I actually mentioned to my husband how awful the crowd was during the game. We came to the conclusion that it probably had to do with people who don't normally attend games sitting in seats that are normally filled with loud, engaged students. Noticed that towards the end of the game, there were quite a few in those sections seemingly trying to get loud when we had the ball (which I realize "feels" like the right thing to do to pump up your team).
I also realize it can be a little intimidating to get loud if most of the people around you are sititng like they are watching an orchestra concert but we need poeple, especially regulars, to step up and set the tone. Obviously, this doesn't automatically win games but it can definitely influence wins - they call it "home field/court advantage" for a reason!!