Our chief value as "fans" to ISU is as a revenue source: urged to buy tickets, to join the Cyclone Club and if already a member to increase our giving, subscribe to conference TV packages, etc. We aren't part of the team, we're spectators. Paying money, for a product.
So with increased $$ that we're paying out to watch the product, we're going to get impatient more than before. This is true at every school.
So the fanbase that donates the 10th most money in the league expects 4-5th place finishes on a consistent basis in the world of NIL.