By your argument there should be only blue bloods in conferences. Why don’t they all just break away? Because they know a 30 team circle jerk league is going to cut out a massive number of fans and eliminate the product differentiation it has from the NFL. So there are going to be non-blue bloods in whatever college football power league is moving forward. ISU-Okie State would’ve been the third most viewed regular season PAC game, and most of ISUs games crushed every game that did not include USC and Oregon. So if we all understand that there will be non-blue bloods in this league, you can damn sure bet they will want to add the more valuable of those. As you said, ISU compares favorably to middling teams in power conferences. So if they are of above average value, and are likely going to join a new conference at a reduced media share, they absolutely will make other teams money, and in the case of the PAC expand their footprint to regions that actually give a **** about college sports.