This is the biggest sign yet of how broken college athletics have become.
To spent $5M + on the HOPE of winning a NC in WBB, a sport that almost no one cares about is insanity.
It won’t make that money back for the U in enrollment or PR, it sure AF won’t make a fraction of it back to the donors of the NIL…
I don’t care how they spend their money, except it’ll unfortunately drag more money in & out pressure on other AD’s to follow suit.
*And you can say that people care…BUT the only measure of caring is the money. WNBA has never made a dime, WBB has never made a dime, same is true for wrestling or gymnastics. The last thing ISU and others can afford is to blow NIL money on these sports…and that’s gonna be the new demand.