The reason why TJ and basketball is different because there is no one that can say he doesn’t do everything he can to win and his goal is to get to the Final Four.
So, just out of curiosity, what don't we do in football?
Expand and upgrade the stadium? Check.
Fired an OL coach and brought in a pretty respected in Clanton? Check.
Changed S&C coaches when it felt needed? IDK if I like the current one but again, check.
Improved the football support staff and facilities capabilities? Check.
Brought in a few transfers but not crazy but again, we don't have the $$$$$ to be super spenders in NIL / transfer. Check.
Now, I will say the argument that he's the winningest coach - while true - is a bit of a misnomer in the sense that we're not talking about 125 wins. We're talking 60. So, while its valid and true, that's also a lower bar based on our histoty. Not CMC's fault, but at the same time... its like he surpassed Nick Saban in terms of winning percentage.
But back to my overall point - IDK what else you think we should be doing? Seriously. We bring in players, keep the majority of our players, go to bowls, have players get drafted in the NFL, beat Texas/Oklahomas of the world, etc... yes, the record against Iowa is not great but other than that...
Do I love how conservative we play on offense? Not always, no. No I don't.
But at the same time... what are we NOT doing ? We're winning more, spending more, achieving more. That's a really weird argument.
Essentially it sounds like " well, he cut the crusts off the bread and I like crust" which is fine. That's your right. But the idea that we're not trying to win in football defies logic and reality. We've spent more and invested more and accomplished more.
Again, its fine to say because of that investment you expect more. That's OK. So long as you're realistic in that. Again, 8-9 wins in the current Big 12 should be doable most years. Which in theory, keeps you in the hunt till November. Occasionally better, occasionally worse. If CMC cared and asked my opinion, I'd maybe have a few suggestions but that's life.