This x1000. It's like they have completely forgotten what made the NBA blow up in the 80s and 90s. They completely marketed the players. People didn't tune in to watch the Bulls, they tuned in to watch MJ. They didn't watch the Magic, they watched Shaq. They were lucky with Bird and Magic being on Celtics and Lakers, but they also enjoyed a boom promoting guys in the 90s playing in Phoenix, Houston, Salt Lake City, San Antonio, etc.
I appreciate Brunson, but overall that Knicks team is one of the least interesting in terms of players. But I think the story and the drought, MSG, all that is interesting. But major malpractice by the NBA not jamming the most exciting players in the league - Edwards, SGA, Haliburton, and absolutely Jokic no matter what people say. How they did not see early this season that it was likely we were going to have a lot of small market team stars taking center stage in the playoffs, and market accordingly is beyond me. This is MLB-level malpractice in marketing.