***Jack Trice Stadium/Hilton Coliseum alcohol sales thread***

[cyclonespiker33]

View attachment 171589

Based on the empty upper student section, and the number of coats and winter hats, I'm guessing this is a decent amount of time before the start of a cold weather game. Of course people that can hang out in a warm climate area will before the game starts.

 

[Cyched]

Based on the empty upper student section, and the number of coats and winter hats, I'm guessing this is a decent amount of time before the start of a cold weather game. Of course people that can hang out in a warm climate area will before the game starts.

How dare you add context

 

[thisISnextyear]

The Sukup Endzone Club has zero to do with this conversation.

This may not have even been during the game but the reality is, there are A LOT of empty seats after halftime and I'm guessing the majority of those empty seats aren't a result of people leaving the stadium so the re-entry policy won't have an impact on at least one area of the stadium.

I think it's a relevant comparison and part of the conversation but that's just my opinion. It is 2026 so maybe I missed the SEZ becoming a sovereign state that is no longer part of JTS.

 

[Clonehomer]

So will preventing re-entry make the expensive parking passes less desirable? How many people will lower their contributions to move to the grass lots rather than the concrete because they don’t have the opportunity to get to their car during halftime?

 

[CycloneDaddy]

Current prices listed inside Jack (I assume for the concert:

Busch Light / Nutrl / Cutwater = $14.99
Mich Ultra = $15.49

 

[cyclonespiker33]

So will preventing re-entry make the expensive parking passes less desirable? How many people will lower their contributions to move to the grass lots rather than the concrete because they don’t have the opportunity to get to their car during halftime?

Probably zero

 

[AllInForISU]

When my kids were younger, I’d often leave to give them to another adult who would pick them up and I would go back in after half. Real helpful for late night games when they couldn’t hang until 10 PM in the colder weather. Alcohol was definitely the main reason people left and came back. But it wasn’t the only one.

I’ve done that before. Now I’m telling my kids to suck it up!!

 

[bluestarcyclone]

So will preventing re-entry make the expensive parking passes less desirable? How many people will lower their contributions to move to the grass lots rather than the concrete because they don’t have the opportunity to get to their car during halftime?

There may be a small amount of of that, but probably not much. The S-lot parking passes have the benefits of being able to tailgate close (or walk in from close if not tailgating) and they have reserved spots. Those benefits don't go away.

Additionally those parking passes themselves aren't actually all that expensive relatively speaking. They're associated with donor level, and I doubt many were hinging their donor level on their gameday parking pass location.

 

[BillBrasky4Cy]

This may not have even been during the game but the reality is, there are A LOT of empty seats after halftime and I'm guessing the majority of those empty seats aren't a result of people leaving the stadium so the re-entry policy won't have an impact on at least one area of the stadium.

I think it's a relevant comparison and part of the conversation but that's just my opinion. It is 2026 so maybe I missed the SEZ becoming a sovereign state that is no longer part of JTS.

It's not a relevant comparison though. That is a club section and people are paying a premium for that perk.

 

[MeowingCows]

The dichotomy on the re-entry confuses me. When I see people leaving, it was to get beer and smoke. So, if nobody actually does that and beer sales has no impact on it, why does re-entry matter at all? That would lend one to think it's such an underutilized feature that removing it would have near-zero impact.

Then the flipside of that is does it help or hurt the concourse traffic? People leaving and re-entering and generally going against the other common traffic flows to and from the concessions, if that's what happening. But the rest of that traffic is people not leaving, presumably.

Then beer comes into that also. With those being in completely separate areas away from common concessions, does that hurt the existing concession and bathroom lines

Then the final part is about speed of concourses, which ISU will never solve unless they remove more humans from the workstations. The fastest concessions out there now are the ones with the fewest number of humans involved possible. Grab-and-go shelves of items, digital self-order, digital self-pay, etc.

 

[FallOf81]

Did I read that right ... no rear entry after pulling out?

 

[Erik4Cy]

Anyone know WHAT beer is being sold in Jack Trice & Hilton?

If we are selling Iowa State beer (Ames Lager & Forever True) this is a huge win!!!

*Imagine EVERY visiting Big XII rival, Iowa, etc. has to purchase OUR beer that benefits our AD or NIL directly*

Or is all the money going to the stupid big national brands (Anheuser-Busch, Coors, Miller?)

 

[jbclone10]

Anyone know WHAT beer is being sold in Jack Trice & Hilton?

If we are selling Iowa State beer (Ames Lager & Forever True) this is a huge win!!!

*Imagine EVERY visiting Big XII rival, Iowa, etc. has to purchase OUR beer that benefits our AD or NIL directly*

Or is all the money going to the stupid big national brands (Anheuser-Busch, Coors, Miller?)

I have to assume they will have both... too many dollars not to have the national brands as well.

 

[beentherebefore]

Anyone know WHAT beer is being sold in Jack Trice & Hilton?

If we are selling Iowa State beer (Ames Lager & Forever True) this is a huge win!!!

*Imagine EVERY visiting Big XII rival, Iowa, etc. has to purchase OUR beer that benefits our AD or NIL directly*

Or is all the money going to the stupid big national brands (Anheuser-Busch, Coors, Miller?)

There will probably be some good beers available, but most of the sales will likely be of the Bud/Busch/Miller/Coors variety.

 

[crs8975]

Those same people will ***** about the selection, the lines, the everything else about it.

Don't forget Cost. That'll be the next complaint even though they already know it's gonna be $15.

 

[Cyched]

There will probably be some good beers available, but most of the sales will likely be of the Bud/Busch/Miller/Coors variety.

It’s important to stay hydrated during those early season games.

 

[Cloned4Life]

I think he tends to overly lean into being the company man at times. Similar situation when he was defending the committee's decision when we were underseeded a couple years ago. Sometimes it's better just to shut up

That was objectively douchy to defend that committee's decision that day.

 

[besserheimerphat]

Then the final part is about speed of concourses, which ISU will never solve unless they remove more humans from the workstations. The fastest concessions out there now are the ones with the fewest number of humans involved possible. Grab-and-go shelves of items, digital self-order, digital self-pay, etc.

How much allowance do you make for stuff getting stolen in this scenario? It's well known that self checkout in grocery stores leads to higher losses that partially offset the "savings" of fewer cashiers. Add the fact that you'll have a significant number of college students being asked to pay high prices, and now people will also be more inebriated on average. I'm sure it's faster though.

The digital self order sounds nice. I'm imagining you place your order and pay on your phone, get a number (or maybe a text when it's ready), then go to the window where they have runners handing out orders. Seems like it would be fast. Or they could have little compartments you access by scanning a barcode/QR code. Think like a PO Box, but big enough to hold a cafeteria tray. Keeps anyone from swiping your order off an open shelf. Probably need a time limit so somebody isn't clogging up a box for 10 minutes while they are BSing with people. If your time expires, they pull your order and you have to go to a manned window to get your stuff.

They should also go cashless if they haven't already.

 

[MeowingCows]

How much allowance do you make for stuff getting stolen in this scenario? It's well known that self checkout in grocery stores leads to higher losses that partially offset the "savings" of fewer cashiers. Add the fact that you'll have a significant number of college students being asked to pay high prices, and now people will also be more inebriated on average. I'm sure it's faster though.

The digital self order sounds nice. I'm imagining you place your order and pay on your phone, get a number (or maybe a text when it's ready), then go to the window where they have runners handing out orders. Seems like it would be fast. Or they could have little compartments you access by scanning a barcode/QR code. Think like a PO Box, but big enough to hold a cafeteria tray. Keeps anyone from swiping your order off an open shelf. Probably need a time limit so somebody isn't clogging up a box for 10 minutes while they are BSing with people. If your time expires, they pull your order and you have to go to a manned window to get your stuff.

They should also go cashless if they haven't already.

There's going to be some theft that way that didn't exist before, it's a decision of raw money versus CX improvement. The other issue we have is that we often stock the shops with volunteer groups or fundraisers or whatnot, and going to this sort of system reduces that need and the work they'd do.

I've seen arenas now going to digital ordering panels like it's a Costco cafeteria. You order yourself on a tablet, pay right there, then go to the window when your order is called for pickup. No human interaction before picking up the order. This may be weird to do outdoors, I suppose, with the tech involved.

 

[AllInForISU]

This may not have even been during the game but the reality is, there are A LOT of empty seats after halftime and I'm guessing the majority of those empty seats aren't a result of people leaving the stadium so the re-entry policy won't have an impact on at least one area of the stadium.

I think it's a relevant comparison and part of the conversation but that's just my opinion. It is 2026 so maybe I missed the SEZ becoming a sovereign state that is no longer part of JTS.

Not a good comp for 1 reason: climate control.