- You missed the memo. CBS & NBC are paying two-thirds of the Big10's media rights. So FOX isn't excluding Apple, Amazon, etc if it makes their investment in the Big 10 more valuable.
FOX understands it's equity position in Big10 is more valuable by using other media companies money.
You don't see it, but the Big10 is following the NFL's playbook:
- Build a league with schools in major TV markets.
- Encourage bidding by maximizing TV partners. The Big 10 has FOX, NBC and CBS as OTA carriers. And FS1, FS2 and BTN as linear distribution.
Amazon would have been part of Big 10 deal back in 2022, but the addition of USC & UCLA was so late in the media negotiations that NBC or CBS would have had to concede some elite games that Amazon desired.
ESPN might want to monopolize the SEC, but that's not the case with FOX and Big10.