So they could make money, and we need additional money sources, but it's not worth it for ISU, but is for UNI and EIU.
As I stated earlier, you guys seem to know and understand this better than most, so EIU brought in according the original link $4.5 million after taxes, on alcohol sells, but then a large percent of that was eaten up by concessioners and other sources. But they are still making enough money to keep doing it, and plan to do so this year. But ISU would not make enough to really worry about it?
It very well could be that they understand this adds more money to their revenue stream, but here people would be saying, "but our Pepsi sells would drop".
So which it, are UNI and Iowa, making money here, or not. Seems like to me a couple extra million would be worth it.