I assume we’ve already tried to tap into, for naming rights too, and the interest wasn’t mutual.
4-year residential colleges will increasingly be luxury goods. Major college athletics and things like CyTown make a lot of sense as a product differentiator over going to a CC or online.
There’s not many better real estate in Iowa for mixed use imo. Close to a major university and all its offerings, and even better, thousands of captive consumers many times a year that already spend money to socialize/eat/drink in that location before and after.
I’ve been hoping for 20 years they’d tap into the potential for mixed use to get investment for upgrades to NEZ/JTS.