This could be legit smoke from the Big 10 if you look at it from a higher level.
While the overall per school might not be much different, I could see this as a way to force the inevitable in a quicker pace than was expected. At some point leagues and school Presidents want things to settle down as they’re incredibly risk averse and have huge contract and budget concerns to plan for. Constant change makes that much more difficult.
If they can get to 18 or 20 schools now, they’re likely done changing for quite some time and that alone increases value - direct or indirect.
This all assumes the ACC stays frozen in place. If that breaks lose, well then chaos.