You bought a Buick because of Tiger, didn't you?
Back to the question that you had to ignore. Do you think more people are aware of LifeWallet now? And how could they have achieved that spending less than 800k?
I didn't, but I might have because of Tiger's brand. And Buick ran his commercials constantly during sporting events where his brand is appealing to Buick's target audience.
Yes, I think 100 people are more aware of NerdWallet now than they were yesterday afternoon. Unfortunately, none of them will buy NerdWallet's product.
You haven't read a word I have written or your comprehension is that of a gerbil. NerdWallet could have achieved far, far, far, far, far greater awareness with their $800k if they had hired Mike Tyson. Have him wear a white T-shirt with NerdWallet in block lettering across his 52" chest. Have him punch someone on his flight from San Fran to Miami for his introductory press conference as NerdWallet's new spokesperson. TMZ, ABC, NBC & CBS all show him departing the plane in handcuffs on their NEWS programs. The video of Mike in handcuffs AND wearing a NERDWALLET t-shirt go viral.
Who cares if he got arrested, 200M people worldwide see Mike Tyson smiling in handcuffs with NERDWALLET emblazoned across his chest. Best of all, NERDWALLET paid him and extra $200K to tenderly say "I'm Going to Eat Your Children AND WALLET" as Marshals lead him away.
If only Mike could have held his temper until the plane had taken off. Ah well, life was easier when a marketing wiz kid could hire John Madden to break down a wall and say "Less Filling".