I don't believe Jamie and the coaches in place want to be spenders in the NIL marketplace for athlete's. If business people, donors, etc. want to create funds, so be it. But they aren't going to actively pull money away from projects that benefit the greater/long-term AD/University goals.
NIL has just legalized what had been happening in the sleazy side of "big time" college sport to pay athletes.
My guess is JP has coaches in place in Matt and TJ who don't want NIL to be a corner piece of their programs or recruiting approach. In other words if guys can make Honda Civic $ awesome. But not Lamborghini money.
From a school and coach perspective I understand that approach. If Jamie/TJ coordinate behind the scenes to get Tyrese six-figure $ where does it stop? He'll want that money next season as well. If Eli King blows up and is our leading scorer- then he'll want to get paid. And if we have another NCAA Tournament team- there will be more than 1-2 basketball starters that want coin.
Then that mentality will carry over to the FB, WBB, VB, etc teams. This isn't JUST about NIL $ for Tyrese. This is about 6 figure NIL money for maybe a dozen athletes across multiple ISU teams.