really, when you say Kansas is playing well as they lead the conference and is highly ranked it is subjective?
Yes, it is subjective to say Kansas is playing well. The polls in general are subjective.
It is objective to say that ______ is ranked #____ in the AP or Coach's Poll.
Kansas was objectively leading the conference even when they weren't subjectively playing as well as I think they are now.
Subjectively I think ISU plays well for what they seem to have ability-wise, subjectively speaking. Objectively, they are currently in 4th place in the Big 12, and are projected to make the NCAA tourney on some internet websites. Subjectively, that's good for what I subjectively think of the make up of the talent of the team and coaching.
Does that help?