They already have the hard core fans, Tennessee and ISU fans are going to adjust their schedules but the big numbers come from the average fan, that will tune in to watch. Those people are not going to go out of the regular day to watch a game where their team is not playing.I assume market research has led to evolution of later time frame, but I'd be willing to bet if the sessions started even a half-hour earlier, viewers and attendees would find a way to adjust and viewership wouldn't suffer. Maybe even an hour earlier.