Anyone can theorize a hundred different things, and all of them are probably some part. But an underwritten one for me is probably a simple one: a lack of success. Everyone wants to compete and the chance to, at minimum win a Big 12 championship and plausibly make a Sweet 16. We haven't even sniffed one since Emily put up a career high against Stanford. Did a lot of them look in the mirror and ask, "What could be different next year that we didn't already try?" And the answer was...nothing? I can't blame anyone for looking at it that way because it is probably accurate 9 times out of 10.