I am not a big believer in this fixed duopoly of ESPN(Disney) & FOX. They both currently operate from a position of power/leverage. ESPN because it's the "worldwide leader in sports". It's entire business model is televising sports so it is critical for them to buy sport properties to fulfill their "worldwide leader" status. FOX has leverage because of it's ownership of Big10 media rights. Also, people overlook that both Comcast (NBC) & Paramount Skydance (CBS)
each invested $350M annually in Big10 media rights. Each investing the same as FOX.
But their roles are not a given. Especially, the ESPN & SEC relationship. The linear SECN will not be a hook in 2034. It will be an albatross. FOX has the hook, but any partnership can be dissolved. Or another Corporation could make FOX a financial offer they can't refuse.
Amazon, Apple, Netflix, Warner Bros/Discovery, Comcast (NBC Universal), Paramount/Skydance have deep pockets and can financially compete with Disney or FOX for college sport media rignts. Just a matter of how much they view live sports as a hook to bring subscribers to their platforms.
If I were Yormark, I would count on ESPN/FOX
NOT being significant bidders for the Big12's media rights in 2031. The fact neither stepped up in 2023 to increase the Big12's media deal is pretty telling. The good thing:
- There are other deep pocketed companies in the media space
- Each of the companies is trying to grow subscribers to their platforms
- Platforms as tools to sell product is in its infancy
Sure there is some risk to the Big 12, but there is also an opportunity to close the gap with the Big12/SEC.