Agreed. I think this is all part of Disneys plan to get people to sign up for Hulu or their ESPN Unlimited subscription.
As I said earlier, I expect this to go to the courts. The practice of content creators becoming providers creates a large conflict of interest and shouldn’t be allowed from an anti-trust perspective. I wonder if Google will decide now is the time to litigate that. It’s only going to get worse as content providers move their content from their typical linear channels to their streaming platforms.