I was at a wedding this past weekend with a cash bar that was charging $5/can for a can of Busch Light when I saw them carrying in a 24-pack that they probably bought for what $12-$15?
Beer sales at JTS after all?
- Thread starter cytor
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You still buying beer in 2000? I haven't seen a case of Busch Light under $20 for a while, unless it's on sale.
I’m sure someone (Jamie) has the math. I just have a hard time seeing how this would move the needle that much on a NET $ impact.
Yes, every other college stadium in America sells beer just to be altruistic.
We've got a fanbase that is notoriously cheap compared to other stadiums / fanbases, potentially limiting sales boost.
We've got a fanbase that loves tailgating and drinking and exiting for halftime and drinking (presumably would not longer be allowed). Would this impact ticket sales... almost ironically?
We've already got alcohol sales for those who really want it in areas they pay a premium for. What is the cost of potentially losing that sales pitch?
What is the cost of adding equipment, servers, plus cost of licensing and risk and monitoring?
What is the cost of some negative fan experiences on ticket sales and donations? AKA "Slobs"
What is the cost of competing against CyTown bar tenants?
Anecdotally, after attending games for 30 years in many different stadium sections I don't see a huge demand from those I talk to. Most people I know drink enough before the game (guilty), bring in their own shooters or something (guilty) and or don't want to spend the entire game in lines and in the bathroom (guilty).
I could be wrong, I'm sure Jamie has the math. If this was a slam dunk $ raiser... I suspect it would be done by now.
Beer sales better come before ridiculous athletic fees charged to students.
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We are tough and hearty... we can handle it. If you beer is freezing, stop over to my tailgate and stand near my Mr Heater.
****, so Kimmie R is getting the job!Front runner for ISU President:
I 100% agree with you on this... but I fear it's inevitable that the student fees are coming. Most schools already have them.
It was a quick Google....I honestly don't know if I have ever bought Bush Light.
Literally all of them? If we're in the only twilight zone where you can lose my selling $15 beers to a captive audience then I guess we just need to accept it, but it seems super unlucky.
Increase in revenue is not the goal - increase in profits is.
I think they all have an increase in profits. It just isn't nearly as large as the increases in revenue due to the incremental costs.
It likely will happen and should when we are trying to turn every single stone. But this isn't some magic bullet that is going to make all of our dreams come true. It is one small drop in a large bucket of various revenue streams to get us closer to closing the gap.
I mean why would you pay for Busch Light when you could just turn on your kitchen tap and get it for free?
While beer sales won’t generate much revenue for us, I do think it’ll happen sooner than later based on what I’m hearing.
It’ll be more because of fan experience than money making though. It’s just not a very big source of revenue for any school doing it currently.
It’ll be more because of fan experience than money making though. It’s just not a very big source of revenue for any school doing it currently.
It’s the main reason we’re not doing it currently. Nebraska is making a whopping $125k a game from it.
We’re estimated to make $400-$500k per football season in profit.
And it's Highway robbery for that swill.
Don't come at me, I'll drink the stuff... But it's true!
