This whole process started with the formation of BTN and the money that it could provide for the member schools. Once their plan was in place, it made sense to start stealing schools from other conferences to continue to grow the size of the conference to continue to bring in ever increasing piles of money for the schools. Before BTN, movement was random at best, Arkansas leaving the SWC for the SEC, Penn State moving from independent to the B10. Even the ACC taking schools from the Big East was done to get those schools into a more football centered conference and away from a basketball center one that the Big East was. Once BTN starting rolling in the money, the larger brands quickly realized just how much money they could make if they could move to the B10 or SEC, which dwarfed what they were ever going to make in the B12, P12 or ACC. But to say that the B10 was just following the MO already set does not tell the entire story. They were the conference pioneering what was happening to give them an advantage over the other conferences. They got stronger while the other schools got weaker, except for the SEC schools.
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