Games are scheduled seven years or more in advance. What was the market rate when these matches were contracted? And what is UNI's transportation expenses to Ames compared to any valley foe?
That's the trade-off and I should have made it more clear. A bus is cheap. Especially when most of these games are at night and we travel day of game.
Compare that to the $60k it cost to go to BYU a few years ago and we come to The same general place.
Again, these games are mutually beneficial. Iowa State gets a big gate and UNI gets a check and a, usually, competitive game against a Power 5 team. Farley and Dannen have repeatedly said that they appreciate Iowa State playing UNI because other teams won't.