Fans better buckle up. Here's a quote from the article.
"Utah Brands & Entertainment will house most of the components traditionally held within the university’s athletic department, including many athletic personnel and divisions. However, fundraising will remain with the school.
The new company’s primary goal is to generate more revenue across an assortment of areas, including ticketing, concessions, corporate sales and sponsorships. Charged with overseeing and operating the revenue-share pay system for Utah athletes, the new entity provides the department with more flexibility and freedom considering it will operate separate from a public university."