I think there likely needs to be added context whenever there is discussion about an entire conference and the quality of the teams within. Sometimes it depends on the sport. Sometimes it depends on the academic expectations of the universities. Sometimes it depends on some sort of regional bias (voting for the Heisman winner comes to mind here, too). Is a conference awesome because it produces a national champion or is a conference great because every game is competitive AND played at a nationally significant level?
The easy answer seems to be that almost any conference is awesome. Some conferences have great history and have a better ability at controlling "the narrative" for whatever reason. So the SEC has produced great individual football champions recently, but I am not so sure that the entire conference is really any better than any other one. But they have been able to control the greatness narrative, so that seems to me to be why many pundits say they are impressed with the "it matters more" people.