Then I would hope our current players who are worth anything think the same, especially at Hilton? The Iowa game a must win? I'm sure they did under Orr, Floyd, Eustachy and Hoiberg.
To have our players claim "Iowa wanted it more. etc." is pathetic IMO. It's not like you have to "ration out" your effort throughout the season. And it's also a cop-out, as they really mean "if we had given 100% it would have been a different game." No, it means you're not willing to compete.
It wouldn't be the only game though.
In every era of success there has been interesting Cyhawk games but none that were must wins or season defining.