Though the sample size is small, it's still unanimous: Iowa State fans will dramatically watch fewer OOC games.
And it won't matter to the TV money one bit.
They only have about 6 big slots on big networks to fill - that is where 80% of the money is for the TV guys. And that's still true even if viewership goes down 10-20% on those 6 slots. The rest are smaller channels, smaller audiences, and/or competing against the big slots. Those just aren't worth much to them.
They will pay big money for the 6 slots (from the P2) and peanuts for the filler games.
And oh by the way, as the money becomes crazy unbalanced over time, the non-P2 teams will really drop off the rankings. You think it's bad now with 14 of top 25 from the P2? Just wait. It's a death spiral.
The only 2 good possible outcomes I see for ISU are:
1. the "Super league" idea where 70 teams all get together in a sense of altruism (LOFL)
or
2. a "Premier league" with about 20 teams from the P2 splits off and the other 50-ish become "college football" and there's enough critical mass there to make it fun, competitive, balanced, and important