With how well the Big 12 has come out of this whole deal, the master class BY gave to the PAC in media strategy and leadership, and how strongly the Big 12 has emerged with a very solid set of additions, it's just weird to me how much of the focus here is on how in 20 years the middling B1G and SEC schools might fall victim to a superconference. But whatever.
Saudi funded college sports? Not trying to cave this, but they have unlimited funds and like to sports-wash their image.
Exactly. But look at the events in the last 15 years. Every single realignment has involved “national brands”. The trend has been to consolidate these national brands towards one conference. We are nearly there
Right, but it also leaves the door open if they ever do want to leave for whatever reason they may have. Just because one or the other is under contract for the next ___ years doesn’t mean they’re locked in.
But that hasn’t been the case, that’s just the way you choose to see it. There is no push towards one conference. There is a push to get the value you need to survive. That’s why the LA schools left. It’s not about a desire to have only one conference. Plus the money has a limit. All these insane facilities have been built with the prior media deals. Now that those deals are doubling or more at some point you just don’t need the extra money that badly. Does the AD still want it sure. But with the diminishing returns it won’t cause a conference as old and steady as the big ten to break down over a couple extra million. The presidents would never agree to it.
And that’s the way you choose to see it.
Ouch that’s no fun.
We've been Crowed! We are 200 years smarter than we thought!
