Based on KenPom the Big 12 is probably currently in a 7-8 year run of dominance beyond what any other conference has achieved. I don’t think even our own fans appreciate this league.
Big 12 needs to be pounding this. Football is the driver, but for a league like the Big 12 basketball makes a difference. It’s probably the one conference with a high enough ratio of bball to football media value where it results in a material difference in per team revenue.
It was no fluke that we struggled in conference but curb stomped other major conference teams last year. Most P6 conference champs would’ve finished in bottom half of big 12. Top half of ACC was the only other basketball that wasn’t a lower level entirely.