We aren’t located on the west coast so we don’t deserve this. We need to be regulated to a conference that doesn’t have as much clout so we are taken down a peg or two. Obviously, ISU is out kicking it’s coverage.
Realignment Megathread (All The Moves)
- Thread starter ISUcyclones11
- Start date
For some reason people are equating OTA and linear tv in this thread but they are different things.
This is uproariously funny. What a slap in the face to Nebraska, Maryland, and Rutgers.
I will be personally stunned if 3-4 P12 teams don't leave for B12 eventually. I don't think any of them want to, but that is what would provide the most stability. The P12 has the potential to fall apart at any second. The new B12 doesn't have any schools left that the B1G/SEC want so there is strength and stability in that.
The point is the more unique to the viewer, the better targeting of the advertising and the more cost effective. Streaming is the best because it identifies a single device (in front of a NAT). Imagine buying a car. Most people aren't in the market, but those who have recently Googled cars are prime candidates for car commercials. With streaming, real time adjustments to advertising can be made; hitting you up for that special deal on the car you were Googling. OTA is a 'regional' delivery mechanism. The best targeting is by general demographics. Those car buyers might find value in the local car dealership ads, but the vast majority of viewers aren't interested (though I'm sure an argument for 'branding' could be made). That's why, at the national level, you more often see ads for things everyone either consumes regularly (eg. beer) or for those things required (eg insurance). When we're talking about these massive contracts, those advertising 'margins' are essential to the flow of the moneys into those contracts.
If I remember correctly, Maryland got a huge loan from the Big 10 upon their entry. So their shares were being lowered as well as that was being paid down.
I could definitely see the Big 12 do exactly this and give Arizona and Utah etc. full shares immediately while Houston, UCF, Cincy, BYU are on their partial share deal.
It's as if Warren read Mandel's column from yesterday and said, "Yeah, we'll take your valuable Pac-after-dark time slots for ourselves too." That argument was pretty weak on its face and it appears to be collapsing already. (Though this quote is going to need clarification, because surely the B1G isn't eyeing the four corners schools in the Mountain time zone.)
Yep they announced it today. Klondike might make it occasionally but it is out of the main rotation of production.
Paxton Nebraska is in the mountain time zone.
The greatest bargaining chip that Mandel could come up with for the Pac (a unique time slot with no competition) is one that was essentially given to them by the networks, and thus could be taken away. And to some degree, it probably will.
I think they are fancy pancakes
