Agree breaking MBB media rights from FB helps create a path for basketball blue bloods like Duke & KU to join P2.
Streamers have already proven themselves as viable media partners in sport. Just look at professional sport rights deals over the last few years. That might also be the wrong characterization. With the actual business model being a move toward Subscription Based distribution of content.
In the end, the Duke & Amazon deal seems like a one-off. Because making it standard practice at a conference level would devalue the core media rights deal.
And in this case ESPN can afford to release some inventory because the cost-basis of their existing ACC deal goes back to 2016.
Streaming has definitely proven to have cash to spend to try and improve adaptation of the the nascent technology.
IMO Streaming has not yet proven to profitable (and highly watched) as pseudo pay-per-view events for college sports. Or proven to be worth espn taking big brand matchups off linear.
If successful, imo it increases the odds we see the P2 have streaming in their next deals. Perhaps to help pay for the Duke types. Although I suppose those odds were already good.
If it’s a one-off, it’s in Duke not sharing…but that’s assuming we don’t see unequal revenue sharing or eat-what-you-kill incentives in conference deals, which is uncertain given that’s how the P2 can easily expand, gaining more control and more postseason revenue