Did not know this before but as noted in Dellenger's story is that RedBird has Paramount in its portfolio. And given that CBS got screwed by Fox on its B10 sublicense deal, CBS will likely be highly interested in bidding on B12 inventory and potentially the ACC as well. The potential of amending the SBA and having all conferences (or B12/ACC only) pooling their media rights could also impact things:
"Paramount holds ownership of CBS and soon is expected to acquire TNT — two of the leading broadcast partners within the college sports ecosystem. The Big 12’s current media deal — primarily owned by ESPN and Fox — ends in 2031. A league’s media rights deal usually accounts for a majority of a conference’s revenue distributed to its member schools."
"Paramount holds ownership of CBS and soon is expected to acquire TNT — two of the leading broadcast partners within the college sports ecosystem. The Big 12’s current media deal — primarily owned by ESPN and Fox — ends in 2031. A league’s media rights deal usually accounts for a majority of a conference’s revenue distributed to its member schools."