Google isn't out here throwing Yahoo a bone. Coca-Cola isn't making sure that Pepsi has a strong hold in the market.
Realignment Megathread (All The Moves)
- Thread starter ISUcyclones11
- Start date
And yet Microsoft bailed Apple out in the late 80's when they became a monopoly threat. I had to throw this out there. But, you're right, not likely these days cause the gov isn't your mother's gov anymore.
NFL did, it now has an even playing field. Its better for the game.
The USA article I previously linked explicitly references doubling of revenues from a source other than Campbell.
For those curious, directly from the USA Today article:
"But a high-placed industry official told USA TODAY Sports on the condition of anonymity due to the nature of the subject that a single-payer system (pooled rights) could double the current value of the combined power conference deals."
The article does not contain the word "triple" anywhere in it.
Campbell has referenced the potential to triple rights via social media based on multiple studies. Doubling is good enough to warrant the Fed intervention required to make it happen for the good of all FBS.
The only way it works is if there’s a sponsor with a big payout like the CFP. Would a $5M prize be enough? That might be a G6’s entire NIL budget.
The fact that every FCS playoff team and the NCAA lose money on those playoffs tells me there isn't a market there but I guess I could be wrong.
I agree with the possibility of doubling & tripling revenue. Because it is already happening for the Big 10 & SEC when they have renewed their TV deals.
It didn't happen for the Big 12 or Pac 12 Conferences when they went out to market around 2023.
And it's tough to gauge the ACC because it's been close to a decade since they bid out their media rights.
So there isn't any reason for Big10 & SEC to give up their absolute authority in negotiating their future TV deals. They might be willing, if the believed a single negotiation brought them 4-5x revenue with their next deal.
The Dennis Dodd article you linked referenced "sources" who told CBS Sports that super league revenue would grow exponentially above current levels. But who were those sources? Those in the article were PE and Media Entities who would financially benefit by a change to the current decentralized structure.
Also, why didn't Dennis Dodd quote the content acquisition people at CBS? They obviously have a lot of insight because they just bid and won part of the Big 10 game inventory. And just a few years before bid on the SEC afternoon game which CBS long-held rights, but lost that bid to ESPN.
I think the FCS is a lower pool than what’s in the PAC, AAC, CUSA, etc.
A fair comparison is probably March Madness and the NIT. From there, fan interest probably boils down to the appeal of betting and casual bracket building.
There’s a whole purgatory of teams in the middle: lower B1G, lower SEC, most of the XII and ACC who end up too big for the lower playoff but not good enough for selection in the limited field of the CFP.
They will want it with doubled revenues and access for all conference champs to a G5 national title instead of the current absurdity they have shoved down their throats.
Yeah, the B10 and SEC have significantly increased their own revenue streams but at the expense of B10/Fox destroying the PAC and ESPN/SEC poaching the top two brands from the B12 and devaluing the rest of the B12.
And it is obvious that Fox/B10 and ESPN/SEC would like to further consolidate top brands and financially relegate and destroy the B12 and ACC at the end of the decade. And this is the primary impetus for the Campbell efforts in DC.
Also, the CFP deal in of itself is horribly undervalued. The CFP is 2nd most valuable sports property in the US and there was one freakin low ball bidder when those rights were last renewed. The current dysfunctional and fragmented system of bidding out CFB rights caused that to happened and obviously needs to be fixed with the SBA amendment and pooling.
Regarding Dodd's article:
1) His article is dated APR 2025. Larry Ellison took over Paramount/CBS in AUG 2025. It is no secret that CBS wants to expand their stake in CFB and he is stifled from doing so by the current stranglehold of top CFP brands by Fox and ESPN for the foreseeable future. CBS getting effed over again on another B10 sublicense deal with Fox isn't going to cut it for Ellison. And getting B12 rights without access to CFP rights is also not ideal for CBS or any other bidder.
2) And there is a clear and obvious reason why equity firms have significantly ramped up their interest in CFB and thus were quoted by Dodd => CFB rights are horribly undervalued. Do you really think that Fox and ESPN were going to admit likewise to Dodd? Of course not, they want to keep the status quo for their sole benefit.
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The primary impetus of Cody Campbell is TT. He has no concern for Big12, ACC or G6 schools. And if Campbell or anyone else thinks Congress will fix the issue, they are wasting their time and money.
Consolidation into P2 might be inevitable. But is that bad? Let schools that want to be professional teams, pay their football players $30M+ a year. I doubt Iowa State and 30-40 other Big10, SEC, ACC or Big 12 schools can sustain the current pay for play model, post House Settlement.
G5 regular season and playoff rights would be optimally monetized by pooling them with P7 rights. For example, an SEC/ACC bid package with partial P7 CFP rights would also include rights to one or two G5 conferences and partial G5 playoff rights. So if you really want the SEC, you also take on G5 rights.
So they can lose all autonomy and become even more of an afterthought. Can't believe they aren't standing in line begging to sign up.
How has that arrangement worked for the FCS or Wrestling or the other 75 NCAA Sports that aren't WBB and VB?
Really weird how a FCS/Purple Hawk fan keeps on disputing the benefits:
1) Revenues doubled for each G5 by strategically bundling G5 rights with G7.
2) Have clear access to a national championship for all conference champs. G5 FB is only NCAA entity without that access.
3) Increased exposure:
- Instead of getting their butts kicked by a P4 opponent in the CFP, the G5 would get their own windows during December for an 8-team playoff with the championship played in an exclusive Noon CT window on NYD followed by the two P7 CFP semi-finals.
- The current CFP telecasts with G5 teams is devalued so much that ESPN is absurdly permitted to sublicense that CFP matchup in order to make up for its losses in reduced viewership. Another reason why the current CFB/CFP rights model needs to be completely overhauled.
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