No, this post is dumb. There are nearly two dozen P5 conference universities that are brilliant academic institutions, with multiple programs considered top-of-class out there in the real world. Hardly a "malleable mass." In my field (business), the best ones in no particular order:
UCLA, USC, Cal, Stanford, Washington, Utah, Texas, Florida, Georgia, Vanderbilt, Duke, North Carolina, Virginia, Maryland, Ohio State, Michigan, Indiana, Wisconsin, Illinois, Northwestern, Pitt, and a few others almost there like Arizona, Iowa, Rutgers and Texas A&M. I'm probably forgetting a couple as well.
That's a lot of schools. You'll notice none are in the Big 12. We're pretty much the best academic school left in the Big 12 along with KU. Newbie Houston is probably on par with us as well; their b-school is better FWIW.
I think the Pac10 schools with a snobbish attitude regarding academics have a point to some degree. What the heck do they want to do with the likes of UCF and West Virginia? I get it.